Work

I help businesses and app developers improve their marketing and consumer experience.

I’ll consult with you and your team to strategize, create, explain, and promote your work so others can find it and use it. I’m focused on hard results stemming from a user-centric and data-driven process.

With agency, start-up, and corporate experience, my work draws from a variety of brands and business viewpoints, plus my personal dedication to doing right by all parties involved – your company, your users, and the medium in which you’re communicating.

My most recent work includes my time doing marketing at Workflow, developing the website copy, app documentation, and in-app gallery of workflows before the company was sold to Apple and turned into Siri Shortcuts.

Before that, I worked at VaynerMedia doing work from community management, content production, and analytics on brands like FOX’s TV shows, CNET, DreamWorks Animation, and more.

My services include but are not limited to:

  • Siri Shortcuts consulting
  • Communications audit
  • Copywriting (website, App Store description, in-app microcopy)
  • Content development (blog posts, emails, social media)
  • Campaigns or new launches
  • Documentation
  • Product photography

I prefer to work on a project basis, but I can offer an hourly rate depending on your needs.

If you’d like to work together, contact me at cassinelliconsulting@gmail.com.

Otherwise I write here, on The Sweet Setup, or on iMore, primarily about how I use apps, gear, and other technology.

Clients I’ve worked with:

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