Everything Went Better Than Expected

I am incredibly amazed right now, because I launched my YouTube channel on Monday and my first video has gotten 20,000 views along with 2,304 subscribers as of publishing – last week I had 2.

Thank you so, so much if you shared my video over the past few days. I asked and you delivered, which really was heartwarming to see and it made a huge difference. Special thanks to Myke Hurley and Jason Snell for mentioning it on Upgrade, as well as Lory Gil for inviting me to link at the bottom of my iMore articles (which we’ve been updating with new information) – both helped a ton.

I’m still trying to get it linked elsewhere because I really do want as many people to learn as possible and help them avoid confusion, so I’m excited to see how it keeps growing over time.1

If you haven’t watched the video yet, here it is – don’t forget to subscribe 😇:

Now I’m hard at work on a second one – the Shortcuts app is out alongside iOS 12, and there’s lots of confusion on how the app works, what works in Siri and what doesn’t, and once you get past that, what to even build with it.

I’ve got a ton to cover and unfortunately I can’t cram it all into one video, so I’m going to work my way through it and give as many quick asides with those details as I can.

I’m also still writing articles and making a podcast, so if anybody with good video experience wants to help me skip over beginner’s mistakes2 or link to good resources, that would be amazing.

In the meantime, I’m answering as many comments on the video and DMs as I can while still getting shit done, but there’s lots of places elsewhere to look, starting first with Apple’s new Shortcuts User Guide.

But you should also buy David Spark’s Shortcuts Field Guide video series if you want to skip ahead to everything right away, read Federico’s review for a deep dive along with what’s new in iOS 12, and join some of the other healthy communities sprouting up. The subreddit seems to be growing nicely and searching on Twitter for icloud.com/shortcuts will show you a ton of examples, which is fantastic – keep up the good work everyone.

I can’t wait to see what you do with it.3


  1. The YouTube analytics are fun to explore too – people who came from external links stayed the longest on average, which I credit to all of you! 
  2. Mistakes like leaving autofocus continuous on, and having too loud of music with vocalization, and not leveling any of the audio properly, for example… 
  3. 😏